Meet the CFSFC Team

Director – Betty Ann Falkner

baf_200Long an advocate of self-betterment through learning, Betty Ann Falkner has dedicated the last six years as director for the Center for Smart Financial Choices (CFSFC) to empowering individuals throughout Winston-Salem by providing financial education, giving choices and encouraging long-term behavioral changes. Betty Ann’s passion for cultivating financially competent youth and adults has been unstoppable. Since its inception, CFSFC has reached over 10,950 individuals with workshops, scholarship opportunities, and one-on-one financial check-ups. Her leadership and initiative have been the driving force behind the success and impact of the Center for Smart Financial Choices thus far.

 If you’ve ever had the privilege of meeting Betty Ann, you’ll notice two things: 1) an energy level that puts even a five-year-old to shame; and 2) unbridled compassion that refuses to let a need go unmet. Always dreaming big, she will go above and beyond to make sure that those who need it most are given the opportunity to better themselves by learning and practicing money management skills. Betty Ann is able to use her unique background in a variety of fields to connect with all different types of people, and her own story of success and overcoming obstacles is a motivation to many. She hopes to continue sowing the seeds of financial knowledge and confidence into the lives of Winston-Salem residents, and cannot wait to see the long-term impact of the work of CFSFC in the community at large.

Youth Program Educator-Leslie Moser


As the Youth Program Educator for CFSFC since October 2015, Leslie Moser is the primary contact for schools to schedule workshops, and is responsible for delivering quality information to students. She also coordinates CFSFC’s volunteers, recruiting and connecting individuals with meaningful ways to share their expertise with students.

The youngest of five children raised in a very hardworking and modest household, Leslie understands the value of money and hopes to share with students the importance of living simply and using money responsibly. She grew up in Colorado, attended college in Washington, and then entered the world of education through Teach for America, teaching fifth grade students on the Navajo Reservation in New Mexico. She is the grateful (and exhausted!) mother of a two-and-a-half-year-old and a six-month-old, and the proud wife of a recent recruit into the Winston-Salem Fire Department.

Administrative Coordinator – Brenda Williams

bw_200Brenda Williams joined CFSFC in February 2015 as our Administrative Coordinator. She is responsible for the smooth running of all operations and brings us “ideas”. Brenda keeps us supplied with all the necessities of running a small non-profit and tells us she loves to shop for good deals.

With a strong background in sales and marketing including running her own small businesses, Brenda helps us connect with potential supporters and sponsors. Youth and adults feel comfortable speaking with her and expressing their needs.  Brenda’s knowledge of the community of Winston Salem is invaluable as CFSFC builds awareness of its programs.