Director – Betty Ann Falkner
Long an advocate of self-betterment through learning, Betty Ann Falkner has dedicated the last six years as director for the Center for Smart Financial Choices (CFSFC) to empowering individuals throughout Winston-Salem by providing financial education, giving choices and encouraging long-term behavioral changes. Her commitment to serving the community was first evidenced in 2011 when she volunteered to serve as Interim Director of the newly formed non-profit while still working full-time as an Executive Assistant to the CEO of a Winston Salem, NC credit union. From then on, Betty Ann’s passion for cultivating financially competent youth and adults has been unstoppable. Since its inception, CFSFC has reached over 10,950 individuals with workshops, scholarship opportunities, and one-on-one financial check-ups. Her leadership and initiative have been the driving force behind the success and impact of the Center for Smart Financial Choices thus far.
If you’ve ever had the privilege of meeting Betty Ann, you’ll notice two things: 1) an energy level that puts even a five-year-old to shame; and 2) unbridled compassion that refuses to let a need go unmet. Always dreaming big, she will go above and beyond to make sure that those who need it most are given the opportunity to better themselves by learning and practicing money management skills. Betty Ann is able to use her unique background in a variety of fields to connect with all different types of people, and her own story of success and overcoming obstacles is a motivation to many. She hopes to continue sowing the seeds of financial knowledge and confidence into the lives of Winston-Salem residents, and cannot wait to see the long-term impact of the work of CFSFC in the community at large.
Youth Program Educator – Leslie Moser
Leslie Moser joined the CFSFC team in November 2015 as our Youth Program Educator. She is a glutton for adventure and new challenges such as a cross-country move from Colorado and entrance into parenthood with the birth of a daughter.
Leslie says after stumbling upon the Youth Educator position listing and learning more about CFSFC, she immediately felt drawn to its mission of financial education and empowerment for all individuals. With a professional background in education, she has firsthand experience with the general lack of financial knowledge in students of all ages and this position offered a wonderful way to fill that gap. Along with teaching expertise, Leslie also brings volunteer management experience to the table and hopes to contribute new ideas and methods for working with volunteers. She is thrilled about being a part of the CFSFC team and the chance to make money matters more accessible, enjoyable, and life changing for students.
Administrative Coordinator – Brenda Williams
Brenda Williams joined CFSFC in February 2015 as our Administrative Coordinator. She is responsible for the smooth running of all operations and brings us “ideas”. Brenda keeps us supplied with all the necessities of running a small non-profit and tells us she loves to shop for good deals.
With a strong background in sales and marketing including running her own small businesses, Brenda helps us connect with potential supporters and sponsors. Youth and adults feel comfortable speaking with her and expressing their needs. Brenda’s knowledge of the community of Winston Salem is invaluable as CFSFC builds awareness of its programs.
Office Assistant Intern
Kamesha Bailey joined CFSFC as an Office Assistant in 2017 through an internship program with Goodwill. Their Northwest Piedmont eLink Youth Program provides training and employment services to youth in northwest North Carolina. This is her first office position. She hopes what she learns will lead her to a full-time career in the business field
Kamesha is 19 years old and mother of a daughter. Born and raised in Winston Salem, NC, she graduated from Winston Salem Preparatory Academy. Her future plans include attending college this fall studying Business Administration.
Kamesha is a quick learner and asks good questions. She enjoys assisting at youth workshops and wants to learn how to improve her own financial situation. Our team is happy to mentor her and give her tools for future success.