Meet the CFSFC Team

Director – Betty Ann Falkner

baf_200Long an advocate of self-betterment through learning, Betty Ann Falkner has dedicated the last six years as director for the Center for Smart Financial Choices (CFSFC) to empowering individuals throughout Winston-Salem by providing financial education, giving choices and encouraging long-term behavioral changes. Her commitment to serving the community was first evidenced in 2011 when she volunteered to serve as Interim Director of the newly formed non-profit while still working full-time as an Executive Assistant to the CEO of a Winston Salem, NC credit union. From then on, Betty Ann’s passion for cultivating financially competent youth and adults has been unstoppable. Since its inception, CFSFC has reached over 10,950 individuals with workshops, scholarship opportunities, and one-on-one financial check-ups. Her leadership and initiative have been the driving force behind the success and impact of the Center for Smart Financial Choices thus far.

 If you’ve ever had the privilege of meeting Betty Ann, you’ll notice two things: 1) an energy level that puts even a five-year-old to shame; and 2) unbridled compassion that refuses to let a need go unmet. Always dreaming big, she will go above and beyond to make sure that those who need it most are given the opportunity to better themselves by learning and practicing money management skills. Betty Ann is able to use her unique background in a variety of fields to connect with all different types of people, and her own story of success and overcoming obstacles is a motivation to many. She hopes to continue sowing the seeds of financial knowledge and confidence into the lives of Winston-Salem residents, and cannot wait to see the long-term impact of the work of CFSFC in the community at large.

Program Coordinator-Leslie Moser

lm_200Leslie Moser is ready for a new adventure after being our Youth Program Educator since November 2015. With the birth of her second child, a son, she needed less travel and more time to keep a simple life. Leslie will take on the role of Program Coordinator on her return in July 2017 to further develop and maintain our volunteer program.  

Leslie is a member of the Piedmont Regional Association of Volunteer Administrators (PRAVA) serving on the program committee.  She has been instrumental in connecting with potential volunteers through volunteer match and connecting with local colleges. Leslie also created a system that allows volunteers to sign up online for opportunities.  She is excited to continue as a part of the CFSFC team and use her organizational strengths to build our volunteer program and assist with writing grants. 

Administrative Coordinator – Brenda Williams

bw_200Brenda Williams joined CFSFC in February 2015 as our Administrative Coordinator. She is responsible for the smooth running of all operations and brings us “ideas”. Brenda keeps us supplied with all the necessities of running a small non-profit and tells us she loves to shop for good deals.

With a strong background in sales and marketing including running her own small businesses, Brenda helps us connect with potential supporters and sponsors. Youth and adults feel comfortable speaking with her and expressing their needs.  Brenda’s knowledge of the community of Winston Salem is invaluable as CFSFC builds awareness of its programs.